Tuesday, March 30, 2010

My Q&A with Robyne Robinson for Vita.mn

Check out my Q&A with Robyne Robinson, with more details on her jewelry line for Beyonce in Vita.mn online today. (It will be in the print issue this Thursday.)

Last weekend, Robyne Robinson made a big announcement via her Facebook page: “Guess who’s now designing jewelry for Beyoncé????” Yep, the Fox 9 news anchor — who moonlights as a jewelry designer for her Rox line — will create custom gems for the pop star.

[Robyne Robinson in her own designs. Photo by Kate Iverson]

Apparently, Robinson met Scott Nylund — design director for House of Deréon, the fashion line started by Beyoncé and her mother, Tina Knowles — through a mutual friend a few months back. Robinson played phone tag with Nylund (an Owatonna native) and sent him some samples. Nylund reportedly told Robinson, “Miss Tina loves your jewelry,” and sent the biggest pieces to Beyoncé on the road. When they arranged to meet last weekend, Robinson came loaded with her latest designs. Though the plan was for Robinson to collaborate on a jewelry line for House of Deréon, talk of Beyoncé’s upcoming appearances in April took over. “All of a sudden dude is like, we want you to design for Beyoncé on the red carpet,” Robinson gushed.

Robinson left armed with swatches, photos and sketches of Beyoncé’s upcoming award show dresses for inspiration. It should make for a busy spring for the designer, who’s also creating a custom line for the Voltage show at First Avenue on April 16.

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